BUILT HERE. MADE EXCITING.

The Holden Cruze is the only small car built in Australia. Although that’s it’s key point of difference, we knew it meant nothing if the car wasn’t exciting. Enter a group of unsuspecting Holden employees, a stunt driver, a Top Gear director and a series of tests to “prove” just how exciting the Cruze can be.  

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Senior Art Director: Elizabeth Whalen | Senior Copywriter: Michael Skarbek | Director: Owen Trevor | Dev: Visual Jazz | Agency: AJF Partnership