NAKED, ONLY BETTER.

Yogis were craving less restriction and more freedom during their practice so Lululemon created the Align pant - a pant with fabric so lightweight and ultra-soft it gave you full body freedom. So how do we demonstrate that barely there feeling? By showing it.

The response was overwhelming. Only one week after the campaign launched the Align pant sold out. That’s 1.5 million pairs. The campaign had the highest performing social posts in Lululemon’s history.

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Creative Director/Art Director: Elizabeth Whalen | Creative Director/Copywriter: Lara Palmer | Agency: WILL Creative