ICBC (x2)
MAKE IT HOME PLANNER
When you have a plan before you head out for the night, you’re way less likely to drink and drive. So we created a whole new profession — a Make It Home Planner.
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Associate Creative Director/Art Director: Elizabeth Whalen | Creative Director/Copywriter: Katie Ainsworth | Director: Adam Greydon Reid (Director) | Agency: PS DDB
SPEED AWARENESS
Speed is a leading cause of accidents in BC. But simply telling people to slow down, doesn’t work. Instead we used a fast format—the 15-second film—to tell stories about how going too fast leads to less than desirable outcomes.
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Associate Creative Director/Art Director: Elizabeth Whalen | Creative Director/Copywriter: Katie Ainsworth | Director: Adam Greydon Reid (Director) | Agency: PS DDB
