VF COMMODORE HUNT

We got excited when we were told we’d be launching the new VF Holden Commodore. Then we were told that we couldn’t see the car, show the car or even talk about its features until after the campaign, and we got a little less excited. Then we had this idea, and we got excited again.

Because the car is built in Australia we asked Australians to help assemble it.

We created a national scavenger hunt, resulting in Holden's most successful social media campaign to date.

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Senior Art Director: Elizabeth Whalen | Senior Copywriter: Michael Skarbek | Agency: AJF Partnership