LET MAMA FEED YOU

Since Michelina's has a real Italian heritage we created a campaign featuring a real Italian Mama. We launched Mama on Facebook (a new thing for it's time) where she shared photos and vlogs as well as interacted with her friends. She became so popular, Facebook eventually pulled her down - that's when we released the TV campaign, corporate site and video games.

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Senior Art Director: Elizabeth Whalen | Senior Copywriter: Jenn Rossini | Director: Michael Downing | Agency: john st.