BIG IDEAS

Officeworks is Australia's largest supplier of office and stationery products. The task of this campaign was to show that Officeworks is more than just a place to get your printer paper. We pitched and won the business based on this creative platform. This was the first wave of creative which led to winning an Effie.

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Senior Art Directors: Elizabeth Whalen, Dillon McKenna | Senior Copywriters: Darren Winter, Michael Davey | Director: Tony Rogers | Agency: AJF partnership (Australia)