Kinder Bueno (x2)
RAISE THE BAR
At the boom of the 100 calorie chocolate bar, we were faced with the challenge of trying to entice women with a chocolate bar that was much more decadent.
So how do convince women to indulge? By celebrating indulgence in all it’s glory.
When the campaign launched, Bueno experienced a 31% growth in sales the first year, while the category only grew at 5%. The success of this campaign led Ferrero to award my partner and I the Nutella business as well.
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Senior Art Director: Elizabeth Whalen | Senior Copywriter: Jenn Rossini | Director: Jim Hoskins (Raise the bar), Jamie Travis (Raise the bar again) | Agency: john st.
We created experiential sampling initiatives at high end bars and clubs across Toronto where women could taste one-of-a-kind Bueno cocktails and desserts all served by ‘Bueno boys’.
Celebrate indulgence even further by winning a pair of shoes every week for a year from Town Shoes.
